Oh Hi! We are SoulSoup
Born from a deep love for 90s nostalgia and a passion for self-expression, Soul Soup is your go-to for luxury streetwear with a rebellious twist.
Founded by Sakshi Mittal, our mission is clear: Bridge the gap between timeless classics and bold individuality.
Our collections blend iconic retro vibes with a modern edge, empowering you to unleash your inner firecracker through every stitch. Join us in rewriting fashion rules and embracing the magic of self-expression.
Let's remix the runway together!
Mission
We believe your clothes are an extension of your story, a chance to shout your individuality from the rooftops (or wherever you choose to strut your stuff). We're on a mission to bridge the gap between timeless classics and bold self-expression, crafting pieces that ignite confidence and unleash the inner firecracker in you.
Inspiration
Born from a Basement Raid
Remember that time you unearthed a treasure trove of vintage threads in your parents' closet? That's the magic that birthed SOULSOUP. Founder Sakshi Mittal saw the potential for those old-school styles to make a comeback, but with a major upgrade. We're talking 90s nostalgia with a luxurious, modern edge.
Our Passion
What drives SoulSoup?
Our passion includes expressing yourself like nobody's watching and embracing evolution, not imitation, because confidence is your ultimate accessory. What makes us tick is our obsession with 90s pop culture and seeing fashion as a playground for self-expression, not a prison of conformity. Comfort is key, even when you’re slaying the fashion game. Join our community of rebels, rewriters, and revolutionaries.
Our Logo- Our Identity
The SoulSoup’s logo is a visual representation of redefination. The intertwining "S" forms a seamless link between tradition and innovation. The mirrored "O" adds a touch of symmetry, evoking a sense of self-assurance and validation. Overall, the logo stands out as a bold and unique emblem of the brand's identity, capturing the essence of SoulSoup's ethos with flair.
Sustainability
At Soul Soup, sustainability isn't just a buzzword—it's a commitment.
Our packaging is designed with the planet in mind. Our boxes and zip locks are not only recyclable but also
reusable. We've even included fun and creative suggestions for how you can repurpose them, from storage solutions to
DIY projects. Join us in our mission to make fashion not just bold and expressive,
but also kind to the Earth.
